International Business Environment

This assessment covers the following learning outcomes from the module. Knowledge:

1. Critically review and apply concepts, terminology & theoretical models associated with international business policies and strategies.

2. Demonstrate understanding of the political, socio-cultural, economic and technological factors that have been found to influence variations in international organisational business structures and leadership and management styles

3. Critically assess the relationship between national and organisational cultures

4. Relate the conceptual theories of ‘internationalisation', innovation and competitive advantage to different industries and locations

Questions

In answering ONE of these questions, please pay particular attention to the assessment criteria

Please also note that

(i) as much as possible your answers should draw on real world examples from the activities of international businesses and national economies

(ii) equal weighting should be assumed for two part questions.

1. Drawing on relevant theories, critically compare different perspectives on the extent of globalization within the business environment and whether its impact has been positive or negative for consumers and wider society.

2. Using current examples from international business, and drawing on relevant models and theories, critically assess benefits and costs of implementing a pro-active and visible approach to corporate social responsibility as a means of sustaining a competitive advantage.

3. Drawing on current examples from the activities of multinational enterprises, critically assess the extent to which the following theories provide an effective explanation of international trade and investment:
- Vernon's Product Life Cycle Theory
- Krugman's First Mover Advantage Theory; and
- Dunning's Ownership-Location-Internalisation (OLI) eclectic theory.

4. Drawing on relevant models and theories, critically assess the extent to which the growing wealth and consumption power of the BRICs and the MINTs will lead to a shift in power to their advantage within the global institutions associated with world trade.

Attachment:- Globalisation and International Business Documentary.rar