Interactive direct and digital marketing a future that, Ask an Expert

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Interactive, direct and digital marketing A future that depends on better use of business intelligence Merlin David Stone and Neil David Woodcock The Customer Framework, Ascot, UK

Modern interactive marketing demands deeper understanding of customers and their behaviour and how they like to interact with the company and the ability to deliver personalised experiences which they find useful and engaging. Why?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92226378

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