Integrated Marketing Question.

Imagine that you created an energy drink called Out of Whack. Slogan is Unleash the Beast. Report needs to include all elements highlighted below. The paper should be 2-3 pages and You will need to use at least one source other in the report.

Mission: This is your cornerstone. Write a short paragraph that defines what compelling advantage or value you offer, including how it solves a problem and makes the customer’s life easier. Be specific. Pinpoint the customer “pain” that your product or service will relieve. Before you can effectively market yourself — create ads, websites or online campaigns — you must decide what type of problem solver you want your business to be.

Market research: This is how you identify customers’ needs and wants. Build a detailed, trait-by-trait profile of your ideal prospects. Again, be as specific as possible. Later, when you create your marketing messages, aim those messages at those prospects. The research does not need to be complex or costly. Online research, one-on-one interviews with prospects, informal focus groups and email or web-based surveys are all inexpensive and relatively easy to do.

Define your product or service: Carefully identify every product or service you offer. Some products or services can be broken into pieces and priced separately. List all the benefits that you can offer. You will want to incorporate those in your marketing message.