Integrated Marketing for Entrepreneurs

Integrating Digital Media

Assignment objectives- Demonstrate understanding of the use of a broad set of digital communication tools.

Determine the use of available tools for integrated marketing on the internet.

Assess which tools should be the most effective for promoting their specific new business ventures.

Assignment details- Within the Discussion Board area, write 1,000-1,500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following for this assignment:

Define, describe, and provide 3 examples of social media business tools that can be applied to your business. Evaluate the current value and the potential future value that blogging, audio or video creations, and press releases will have on your venture.

Conduct research of competitors to determine the set of digital communication tools that they are using. Assess those tools, and select 3 that you plan to use in the development of your venture.

If you choose a set of 3 tools that are not currently being used by competitors, explain why you think your choices can be successful in your market.