Integrated marketing communications-what is promotional mix, Ask an Expert

Management Studies

Integrated Marketing Communications

-What is promotional mix the specific blend of advertising, public relations, personal selling, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships

-Personal and non-personal promotions that make up promotional mix.

-Steps in Developing Effective Marketing Communications.

-How to determine a promotional budget.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92550490

Have any Question?Write your Review or question?

Related Questions in Operation Management

1 in spite of strong popular beliefs that leaders are

1. In spite of strong popular beliefs that leaders are important, research findings have not been very supportive of the concept. In what way, leaders impact their organizations directly or indirectly? 2. 400-500 words o ...

1 who are the supplierspurchasing of airbnb please include

1. Who are the suppliers/purchasing of Airbnb? PLEASE INCLUDE REFERENCE. The answer does not help without reference. 2. What are the characteristics of a multibusiness company which would greatly benefit from a portfolio ...

Several companies have done a poor monitoring of the social

Several companies have done a poor monitoring of the social aspects of the external environment. This meant that their strategies did not fit the needs of the market, and hence they failed. This is most noticeable among ...

1 according to fiedler what three steps must the

1. According to Fiedler what three steps must the organization take in achieving leadership effectiveness? 2. which of the Contingency Leadership Theories appears to adopt Argyris' continuum? 3. Distinguish among the fou ...

1 what are mcdonaldrsquos current and future key success

1. What are McDonald’s current and future key success factors (KSFs)? 2. Describe a project that could be completed to help repair a city that has been damaged by an earthquake? 3. Does a captive center resolve the conce ...

1 choose five of the seven interpersonal influence tactics

1. Choose five of the seven interpersonal influence tactics for leaders. Give an example of how each tactic can be used positively and an example of how each tactic may be abusive. 2. Explain the five bases of power typi ...

You go to a job interview with a company that is new in the

You go to a job interview with a company that is new in the industry. The CEO tells you that she wants the company to create a very high end clothing brand, and they need someone to sell the product in the Southeast Unit ...

Lets discuss the differences between groups and teams how

Let's discuss the differences between groups and teams. How do we convert a group to a team? What benefits might come from this conversion in a business environment? Matrixed Environments Today, employers are using emplo ...

1 what initiatives gm took to resolve ignition switch

1. What initiatives GM took to resolve ignition switch recalls? 2. What did GM to improve its culture after ignition switch recalls scandal? 3. Briefly discuss ikea's logistics and e logistics, currently and in the futur ...

1 increasing international exchange in goods and services

1. Increasing international exchange in goods and services can run into the difficulty of having one offer that meets the needs of customers at differing income levels. True False 2. A firm can establish a wholly owned s ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert