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Instructions

The Research and Development Department of the company is in charge of designing the product line, making improvements to existing products, and coming up with new products to meet customer demand and stay competitive.

Write a paper to discuss and analyze the general importance of R&D in and organization and then specifically analyze your own R&D strategy for your company up through the first six rounds.

What was your initial strategy for R&D? Did that strategy work well? What did you change in regard to R&D as the rounds progressed, and why? What did you base your R&D decisions on?

Length: 3 - 5 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic.

Your response should reflect scholarly writing and current APA standards. Please use at minimum of three outside scholarly sources for support.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92506751

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