Instructions

The purpose of this assignment is to conduct a cultural, administrative, geographical and administrative analysis comparing the USA to two other countries.

The assignment due date has been extended

The Situation: You work for Boca Coffee Beans a US company based in Boca Raton which sells freshly roasted coffee exclusively through a website (similar to www.bocajava.com). Your boss has requested you conduct a CAGE analysis to compare/contrast any two countries to the USA. The purpose of this analysis is to provide a recommendation as to which of these two countries should the company further consider for initial market expansion.

Instructions:

1. Select any two countries of your choice except China or India. Perform two CAGE analysis of each country-pair - that is, Country A to USA, and Country B to USA.

2. Write an essay discussing your analysis from step one in a manner consistent with Hofstede cultural dimensions and the CAGE framework as studied in class. In addition you are to make a recommendation for the company based on the analysis and the type of industry the firm is in.

3. Prepare a table similar to Table 1. below

4. Write a narrative each of the CAGE distances between the USA and each Country:

a. Cultural

b. Administrative

c. Geographic

d. Economic

5. Write an executive summary recommendation explaining which country you recommend considering your findings and the type of industry Boca Coffee Beans is in.