Instructions:

The book lists six main objectives of public relations efforts. List four of these objectives. Then, give an example of how a company that sells a product you purchase or provides a service you use could try to achieve each of the four objectives. Provide an example of a company that sells a product or provides a service that achieves each of the four objectives you listed. Your answer should be 3¬5 pages in length excluding the title and reference page. Please make sure to cite your sources.

How do proactive and reactive public relations strategies differ? Describe the steps necessary to implement each strategy.