Instructions:

In completing the assignment, students will perform research on Spirit Airlines, answer the questions below in narrative form and will follow the steps provided below:

Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product will be between 4-5 pages in length excluding the title page, exhibits and reference page.

Step 2: Follow this format:

• Title page with title, your name, the course, the instructor's name;

• Executive Summary;

• Comprehensive Written Analysis:

Step 3: In writing the analysis, the writing is in the third person. What this means is that there are no words such as "I, me, my, we, or us" (first person writing), nor is there use of "you or your" (second person writing). If uncertain how to write in the third person, view this link:

Step 4: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list.

Step 5: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the mission statement of a company.

Step 6: Read all course material for weeks 1 and 2 and perform independent research to provide a comprehensive internal environmental analysis.

Step 7: Respond to the following:

Use the tools, concepts and information from your own research to perform a strategic analysis and selection of strategies.

Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the assignment's requirements. Review the following website to learn how to write an introductory paragraph:

• Develop a BCG Matrix for selected company;

• Develop a Grand Strategy matrix;

• Develop a QSPM for selected company;

• Analyze and discuss possible strategies;

• Discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;

• Recommend the best strategies among the alternative strategies and explain why these strategies are the best;

Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.