Instructions

For this assignment, you will write a paper in which you will evaluate the advantages and disadvantages of using data analytics in how leaders and internal stakeholders use it to make decisions.

In considering your internal audience (leaders and stakeholders) discuss what factors-from the perspective of leadership- should be considered in order for each of these evidence-based best practices to be effective in an organization:

• Data mining

• Predictive analytics

• Customer Behavior

• Business goal

• Increase savings and revenue

• Productivity

Support your analysis with a minimum of four (4) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5 pages, not including title and reference pages

Your synthesis should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Think Big, The Leader in Big Data

Business Analytics Fuels Data-Based Decision Making