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Instructions:

1. In an Word document, use the list provided at the end of these instructions to describe the following for each retail establishment listed:

a. Type of retail location

b. Factors affecting location (consumer shopping situations)

c. What considerations might the retailer had to have considered when thinking about their location

d. Parking considerations?

e. Who is close to this particular retailer? How will that affect the business?

f. What is their trade area? Tapestry Segment (focus segment)?

2. List of retailers:

a. Belks
b. JCPenney
c. Trendy Pieces
d. Lowes
e. Kohl's
f. Dollar General

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92020809
  • Price:- $30

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