Instructions:

There are questions A-F that you need to answer for each store. You have six stores. You can make a table or spreadsheet to answer each question. Label the columns with the name of the store. Label each row with the question. Once you have it seup, simply respond to the question with a simple answer for each store. Some responses for the question will be a single word, while others responses might be a bit longer. This is not an essay. It simply to demonstrate your understanding of the information we have discussed and you read in the chapters.

1. In an Word document, use the list provided at the end of these instructions to describe the following for each retail establishment listed:

a. Type of retail location

b. Factors affecting location (consumer shopping situations)

c. What considerations might the retailer had to have considered when thinking about their location

d. Parking considerations?

e. Who is close to this particular retailer? How will that affect the business?

f. What is their trade area? Tapestry Segment (focus segment)?

2. List of retailers:

a. Belks

b. JCPenney

c. Trendy Pieces

d. Lowes

e. Kohl's

f. Dollar General