Instructions:-

Save the file in your Eship folder, and name it with Assignment, the section number, and your first initial and last name.

For example, Jessie Robinson's assignment for Section 1 would be named Assignment1JRobinson.

Type the answers to the assignment's questions. Use complete sentences unless the question says otherwise.

Assignment: Image and Marketing

you learned about brand image and marketing.

Now, you'll apply what you learned to real companies and your own business idea.

1. Visit a Web site for a company that sells products or services online. Then go to that company's corporate Web site. Compare the product/service sales site with the corporate site. Describe at least 3 differences between them. (3-6 sentences)

2. List at least 3 qualities that you want people to associate with your company and brand. TIP: These can be the same characteristics you listed in Assignment 7, or they can be different. (1-3 sentences.)

3. Explain why the 3 qualities listed in question 2 above are important to your company. (3-6 sentences)

4. Explain how you will use each of the five P's of the marketing mix to achieve your brand image goals. (5-10 sentences.)

5. Describe the target market for your company's product or service. (1-4 sentences.)

6. Write a customer profile survey with 10 questions about the things you will most want to know about your customers.