Instructions for the Course Project:
NOTE: SELECT YOUR OWN PRODUCT / SERVICE - DO NOT USE EXAMPLE GIVEN AS YOUR OWN.
There is a 250 point Project included in the Course. In essence, you will produce a brief Advertising Plan for a new or existing product or service that you develop.
Be creative and have some fun, but try not to describe a product or service that is clearly illegal (murder for hire) or in extremely bad taste (Baby Taser.)
You should include at least the following information
a brief Overview of the YOUR project, similar to an Executive Summary (a paragraph or two.)
The product (or service): what it is, does, is made of, how big, taste, etc.
The suggested Target Market specifics: demographics, geographics, psychographics
The Promotional Plan: Talk about the proper print and broadcast media you would use. Where and when would you advertise? Your artwork, if included, need only be of mockup or storyboard quality. You are not graded on the quality of your artwork.
Your project should be about four pages in length, you may single or double space, you should use 12 point font.
A Sample Project is included in the Course Content Course Project Section.
Presentation quality matters. Show respect and pride of work. Please do your own work.
Use correct grammar and punctuation.
Submit your project before the published deadline. Submit your project online like any other assignment. Open the submission folder and submit the project as an attachment.
Have fun, get rich!
The Outline of the Project should be:
1. Overview / Summary
2. Product / Service Description (what it is, what it does, how it works)
3. Target Market description (demographics / geographics / phychographics / usage - as appropriate)
4. Promotional Plan
4a. Media Objectives: Reach / Frequency / GRP discussion (IF DESIRED)
4b. Print Media Advertising Message: Copy / headlines / visuals / artwork / color / (show mockup of ad or describe in detail)
4c. Print Media Selection (list magazines / newspapers / etc)
4d. Broadcast Media Advertising Message: script / storyboard (show one or describe in detail) / spokesperson selection / art direction
4e. Broadcast Media Selection (discuss which TV shows and radio shows you would use)
5. Pretest / posttest Plans (just a paragraph or two of what should be done.)
The Outline of the Project should be:
1. Overview / Summary
2. Product / Service Description (what it is, what it does, how it works)
3. Target Market description (demographics / geographics / phychographics / usage - as appropriate)
4. Promotional Plan
4a. Media Objectives: Reach / Frequency / GRP discussion
4b. Print Media Advertising Message: Copy / headlines / visuals / artwork / color / (show mockup of ad or describe in detail)
4c. Print Media Selection (list magazines / newspapers / etc)
4d. Broadcast Media Advertising Message: script / storyboard (show one or describe in detail) / spokesperson selection / art direction
4e. Broadcast Media Selection (discuss which TV shows and radio shows you would use)
5. Pretest / posttest Plans (just a paragraph or two of what should be done.)