Inscribe a paper on meaningful or potential pages in the discount retail industry relation to Political, economic, sociocultural, technological, environmental or ecological or legal trends. Deliberate key issues or drivers that affect the industry. Instance of issues that may be addressed include long term growth rate who buys the product besides how they use it; significance of product innovation and technological change, marketing innovation, entry or exit of major firms, extent of globalization, distribution challenges, regulatory influences, changes in societal concerns, emerging buyer preferences, changes in cost and efficiencies etc.