Innovation as a strategy

Pick only one scenario below and decide what your reaction as an innovation consultant would be in the situation you chose. Relate your response to any research or searchs.

Scenario 1 In the late 1970s a scruffy bunch of college dropouts approached a large computer manufacturing and technology company with a proposal. They simply said "We have this cool new software system that we think can change the way computers are used. We'd like to talk to you about selling you our system. We'll even come to work for you to help." They were offered a licensing agreement instead and were sent packing.

Scenario 2 You are the president of a major bank. One afternoon your sales and marketing people come to you with an idea. They talk at length about a new financial product, one that will make the bank a bundle of money. It is a variation on something the bank has done for years, packaging up mortgages and selling the bundles to investors.

Scenario 3 Dilbert strikes: Dilbert Innovation cartoon Previous Next

Dilbert Innovation cartoon

Give references that you draw from.