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INNOVATION AND NEW PRODUCT DEVELOPMENT: THE STORY OF THE ALIGN-DRIVE

Case Synopsis

Henry Dubois' desire to become a better golfer was the catalyst for the creation of the Align-Drive. Align-Drive is a tool for improving a golfers' target alignment and ball position. Henry was able to take the idea from concept to prototype, and based upon his 48 years of experience as an avid golfer, he knew from first hand experience that his invention worked.

Questions

1. Thoroughly discuss characteristics that Henry has that helped in the creative process. Give examples. (Hint http://www.myownbusiness.org/entrepreneur_characteristics.html)

2. What role did Henry's wife, Joleen, play in the development of Align-Drive? Explain.

3. Identify and discuss the role of the diverse stimuli that lead to the invention of Align-Drive.

4. What serendipitous events led to the development of Henry's innovation? Discuss the role of serendipity.

5. What was the role of sagacity? Discuss the role of sagacity.

6. How did self initiated activity play a role in the development of Align-Drive?

7. How would a slow economy impact Henry's company?

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