Information users (consumer and industrial goods and services producers; federal, state, and local governments; media companies; retailers and wholesalers),

Marketing research suppliers (custom research firms’ syndicated research firms, online tracking firms, and limited function research firms), and Marketing research supplier service firms.

1. Identify ways that each of the representatives of these categories could be impacted by ethical concerns.

2. Search the internet and describe a real life example in which ethics played a role in a marketing decision or result.