INDUSTRY PROJECT Part 1: Written Report

Working in a group of four (4), you are to conduct in-depth research and apply relevant services marketing theories, concepts, and tools in delivering a report (and summary presentation) that informs and advises our industry partner according to their key requirements.

This semester, our industry partner is Chocoholics Tours (www.chocoholictours.com.au). Ms. Jessica Gilchrist, Director of Chocoholic Tours, would like to learn (from you) about:

 - Chocoholic Tour's market
 - Chocoholic Tour's key competitors

And seek your advice and recommendations specifically in relation to:
 - Areas of improvement (such as in term of the services they offer)
 - ‘Outside the box' innovative ideas to market/promote Chocoholic

Tours

Part 1: Written Report

4. Chocoholic Tour's Targeting and Positioning: (target market is 25-35years old parents)

a. Which market/customer segment/s does Chocoholic Tour currently target? Which segment/s can they potentially target in the future?

b. Develop a positioning map for Chocoholic Tours capturing its position in the marketplace as well as that of its key competitors

c. Develop a positioning statement for Chocoholic Tours

5. Review of Chocoholic's existing strategies (in relation to the 7Ps)

The report will be assessed based on the quality of the information presented in terms of depth, accuracy, and relevance.