Q. Specialty Product
Individuals who are serious about fly-fishing will often spend thousands of dollars on the right fishing rod. Your industry is making a superior-quality graphite fishing rod for such consumers.
As the marketing manager of this organization, you are required to prepare a 8 to 10slide Microsoft PowerPoint presentation which addresses the following questions:
Which retail outlets would you target for marketing the new fishing rod? Explain why?
Explain how would direct marketing fit into your distributer, ion strategy?
The format of the slides should be which of a formal presentation. Use the note feature to incorporate material not comprised in the slides. Ensure the use of correct spelling, grammar also professional vocabulary.
Cite any sources using the APA format on a separate page.