Individual Portion

Prepare a presentation of 10-12 PowerPoint slides with 150-200 words of speaker's notes per slide to develop an advertising campaign for the product. The campaign will be broken down into 2 parts: the explanation and justification for the advertising campaign, and the ad itself. The following information should be included in the presentation:

• The target market chosen for the new product and an explanation

• The product name with reasons why it was chosen based upon the target market

• The packaging description and how it will appeal to the target market

• A detailed description of the advertising campaign

• A creative ad slogan

• An explanation of the consumer behavior motivation behind the ad and slogan
As for the advertising itself, it is not necessary to draw an ad, but you should include the following:

• Types of media used in the campaign (e.g., TV, print, Internet, etc.)

• A slogan and a general theme

• Reasons for choosing the media, slogan, and theme based on consumer behavior principles

• An explanation of how the advertisement will reach the target consumer in terms of motivational or persuasion techniques outlined in the course