Individual Case Analysis Four cases are available from Harvard (see first :Case pack of 4 cases available at: http://cb.hbsp.harvard.edu/cbmp/access/49960103). Answer each of these questions in separate paragraphs and turn in a hard copy at the beginning of class.

1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this organization, and justification in 2-3 sentences

2. 2a.The pros and cons of alternative solution 1 to address these marketing issues/challenges.

2b.The pros and cons of alternative solution 2 to address these marketing issues/challenges. Status quo or doing nothing is not an option. Be sure to consider ALL relevant environmental variables: sociocultural, technological, economic, demographic, natural, regulatory (legal), political, and competitive.

3. 3.a. Identify the best alternative (do not combine above alternative solutions) and defend your choice using: a. Quantitative Analysis (of the data given in the case)

3.b. Qualitative Analysis (does your decision stay within the mission and strengths of the company?

4. Develop a specific plan for implementing the chosen alternative. Your plan should be specific, measurable, achievable, relevant, and time-bound.