The guideline is 2 - 3 pages, double-spaced (Times Roman 12 font standard 1" margins).
Introduction: This course is rich with opportunity for you to learn and develop your own criteria for CSR, ethics and sustainability from the text, course readings and discussions. This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences and to state a conclusion as to which you think is a long-term sustainable model. You will be asked to state which model you prefer and to substantiate your conclusion.
First, consider the balcony/dance floor discussion from Class 1. This paper is to be written with a balcony view that compares and contrasts Walmart's CSR and Starbuck's CSR models. Next, consider the readings. Apply what you have learned from dance floor/balcony and the sources and readings in your analyses. Consider how each of these organizations view differently their Corporate Social Responsibility regarding, people, planet and profits.
Third, analyze the sustainability strategy for Starbucks and Walmart. You may perform your analysis either as a citizen of the world or as a consumer. Compare and contrast the mission, values and core competencies of these companies. You will find information on both of these companies from their websites and by researching recent press releases. Describe how these two organizations have created different systems for corporate social responsibility.
Finally, take a position as to which of these CSR models most closely resembles a long-term sustainable model.In your paper develop three reasons why you support one business model over the other (you must choose) and weave in at least three concepts from sources found in this course (using APA and citations) to support your conclusion.
Often students find it helpful to prepare an outline with two to three differences or similarities in the reading in the text and the research (this does not need to be handed in). The outline will help you to focus in and analyze the differences. Keep your eye on the assignment as you are looking to substantiate why you feel one model incorporates CSR in a way that you find the best. This paper is your opinion based upon and substantiated by the research you have conducted. Remember you must cite your sources at least three times in the paper and you must use APA.
Be sure you have an introduction, an analysis and a conclusion. The following describes how this paper will be graded. The questions and comments below are designed for you to read and consider before turning in your work.
Your paper will answer the following issues (not necessarily in this order).
- How the company you choose best serves the consumer
- How the company you choose best serves all of the stakeholders
- How the company you choose embeds their CSR philosophy into their website and press releases.
- How the two companies are vastly different in their approach to CSR (or if not why not?)
- Why YOU choose one CSR model over the other as a model for long-term sustainability. (You may take the position either as a consumer or as a citizen of the world).
Introduction
Does the introduction explain what the paper is about? Does it give a quick overview of the three to five ways that the chosen organization has a model that you can support for CSR and how does your conclusion connect to the assigned readings?
Analysis
- Does the paper have three to five main points of analyzing why you chose the Walmart model over the Starbucks model (or the opposite?) and how this follows the theories presented?
- Does each of the main points have a citation back to the text with a page number and a direct (short - 3 to 5 words) quote?
Conclusion
- Is the conclusion a clear and concise recap of the analysis?
- The conclusion cannot bring in any new ideas!
- Does the conclusion tie into the first two or three sentences in thought?
Process, Punctuation and Grammar
- Are all of the words spelled correctly?
- Are the correct words used?
- Is the wording smooth to read?
- Is proper grammar used?
- Does the paper follow APA Guidelines?
- Is the paper interesting?
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Evaluation Criteria for: Two Models Paper
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Elements of Paper
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WD
90 - 100%
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Dev
80 to 90%
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NSW
70% or lower
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Introduction (10%)
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Provides an interesting introduction to the work. Clearly states the purpose of the work.
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Provides a somewhat clear introduction to the work. Somewhat explains the three to five main points of analysis
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Provides no clear direction for the paper. Does not explain the three to five main points of analysis to follow.
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Analysis (60%)
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Clearly and fully describes the three to five main points of analysis. Clearly and fully describes how the chosen organizations differ in their approaches to CSR and how this connects to the theories presented in the test and class discussion.
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Somewhat describes differences between the two companies and someone connects your decision to the text and the research.
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Provides no real clarity of your choice or how it connects to the text and class discussions.
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Conclusion (10%)
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Connects to the introduction in an interesting way. Is short and encompasses all of the main points in the paper.
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Brings in new ideas that are not highlighted in the paper. Somewhat connects with the introduction and the analysis sections of the paper.
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Brings in new ideas that are not highlighted in the paper. Does not connect with the introduction and analysis sections of the paper.
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Grammar, Punctuation and APA (20%)
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Clearly uses proper grammar, APA for in text citations and for all references. The paper is interesting and easy to read.
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Has more than three errors in APA, grammar and or punctuation.
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Has more than four errors in APA, grammar and or punctuation.
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