Individual Assignment Question:1

Preparing a written report describe and analyse a recent new product launch.

You are required to prepare a written report (approximately:2,000 words) and the question outlined as follows:

You are the newly appointed marketing manager of a Malaysian food manufacturer, you are to prepare a written marketing report to describe and analyse for launching of new Halal packed food to market in TWO (2) Asean countries by December 2018.

(Company, packed food and any TWO Asean Countries of your choice)

You are required to discuss all the key concepts, theories and techniques for analysing of marketing situations, such as corporate business strategies, marketing management process, SWOT analysis, consumer behaviour, developing strategic marketing programme, e-marketing and marketing communications.

A. Company Profile

a. Describe the nature of activities and products /services provided by the company.

b. Describe the organizational structure and a summary of resources. (especiallymarketing strategies).

B. Business Start-up

A brief relevant historical background on the company, how they beganoperations, major key milestones of development and achievements.

C. Business Problem

a. Discuss a specific business problem, opportunity or challenge which required asolution.

b. Describe how to use social, managerial, organizational, technological, legal oreconomic to address the problem or opportunity.

D. Addressing the Challenges

Describe how to create a brand, brand equity and setting product strategy formarket offering.

E. Lessons Learned as the Marketing Manager

Discuss THREE (3) key lessons that you have learned from this case.

Key Guidelines

Literature must be appropriated referenced in Harvard style. Direct quotes must be page referenced and cited accordingly. Whichever topics you choose, the report should be presented in essay style including the following sections: introduction, literature review, and conclusions. It should be appropriately referenced in accordance with the Harvard style and should include only those references referred to in the body of the essay. Sources of diagrams and direct quotes should be page referenced and cited accordingly.

1) Each case study report should be presented with a cover page which should state out the title of the essay and outline the names, index numbers and email address of student who participated in the assignment. The mobile number should be included.(Will be done by myself )

2) Your case study should focus on how an organization attempted to address a business challenge, opportunity or problem. Hence, the business problem, opportunity or challenge should be clearly stated and discussed.

3) It is important to draw out some of the social, managerial, organizational, technological, legal or economic issues which contributed to either the success of the technology-enabled solution.

4) To ensure confidentiality, you should keep the names of organisation and its employees anonymous, where necessary.

Report format guidelines:

Your report not exceeding 2,000 words (not including the reference list) for the above task.

Report Writing format: Your work must be produced using MS Word or similar.

1. Font: Times New Roman 12

2. Spacing: One and a half (1.5)

3. Number of words: 2,000 words (approximately)

4. Numbering of page: bottom, center.

5. Alignment: Justified

Your report must include a minimum of 20 references from a range of sources. Please note that most of the references must be journal references. Referencing: All work should be referenced using the Harvard Referencing as required by the university.