Individual assignment is worth 60%, of the total courses marks. To en understanding of the course, and to aid students prior to the submission of the assignment expected to present your work in class (please see schedule in the Module handwork will allocate the timing and sequence of your individual presentation. You are to use inbuilt your assignment in softcopy, the individual assignment should consist of no words (only appendices and list of references are not included in the word count). Excel count will incur a 5 mark penalty.

Individual Assignment Brief:

You are to investigate a public listed company (namely Singapore Exchange state Holding, City Development. SATS or OCBC Bank) that forms part of the Strait Time choice is restricted to these 5 companies.

1. Provide an overview of the macro environment & industry as it exist environmental forces that impact on the industry, a description of the industry the industry and the opportunities and threats that exist for the industry and relate them hack to your company. You may use any relevant models you leave your analysis.

2. Investigate the size and scope of the industry. You may also want to evening size, growth opportunities and threats, identify key market segments and note the industry.

3. Identify the key drivers of the industry and how it works. This would mean trace and analyse the environmental and industry trends, power distribution, well as the bargaining potter of the channel partner.

4. Evaluate your company's capabilities and competencies within its current chain and determines the extent to which its current structure is capable of challenges now and into the future:

5. Evaluate the company's current strategies and also consider its strategic company hopes to achieve). Do specify the scope of your company's state only Asia. Europe, China, North America, market etc.) Scoping of your strategy to be more focus in writing your assignment.