Indicate the types of stakeholders involved in the new, Ask an Expert

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Indicate the types of stakeholders involved in the new product development process.

Evaluate the impact of key inputs from stakeholder groups on new product development efforts.

Analyze the role these key stakeholder groups can play in contributing to the success of a new product.

Examine the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.

Assess the key competitive advantages that information technology (IT) has delivered to the area of new product development.

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