Incorporate the concepts you have learned throughout the course to create a formal marketing plan. The marketing plan will consist of a 20-35 slide PowerPoint deck on a selected product or service. The Marketing Plan should be targeted to an executive audience or a potential investor. Use each week's study of principles and concepts to begin drafting your Marketing Plan as you progress through the course.

Step 1: Select a product or service and submit your choice by the end of week 2

Select a product or service that you can obtain sufficient marketing information on or if you are interested in starting your own business you may elect to present a product or service that you intend to personally market. If you decide to use a nationally recognized product/service, you may incorporate their existing marketing campaigns into your plan, however, you must add your own marketing communications ideas as well. Or if you work for a small organization that does not have a formal marketing plan, you may use this opportunity to develop one.

Step 2: Conduct a situational analysis

Research and apply the weekly concepts to your chosen product or service to complete a situational analysis and begin developing your Marketing Plan. Analyze the company's website, social media outlets, and review other external sources for information. You may want to interview a company representative. Marketing plans based solely on information found on the company's website will be incomplete and unsatisfactory.