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Management Studies

In your own words, write a 400 word count discussion on this topic. You may use sources but they must be scholarly and formatted in APA form with an reference page also. Highlight each section with the question above and the answer below so you know that you answered all questions thoroughly...

After reading "The ‘Six Sins of Greenwashing': A Study of Environmental Claims in North American Markets",

1. Discuss the tension between businesses interests in maximizing profits and the public's interest in receiving complete, truthful, and non-misleading information about products that they purchase.

2. From a business perspective, what are the dangers of "greenwashing"?

3. If you were a marketing executive, would you have a policy against "greenwashing"? Why or why not?

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Marketing Management, Management Studies

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