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In your own words, explain the difference between informational and descriptive abstracts and discuss the qualities of a good abstract.

Should a report always explain the writer's method of gathering evidence or solving a problem? Why or why not?

If you want your audience to agree with a specific course of action, should you exclude any references to alternatives you don't want the audience to consider? Why or why not?

How would you report on a confidential survey in which employees rated their managers' capabilities? Both employees and managers expect to see the results. Would you give the same report to employees and managers? What components would your include or exclude of each audience? Explain your choices.

Marketing Management, Management Studies

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