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In your note you should address the following two sections: (1) Section 1: list the key ideas you have extracted from the prescribed e-learning activity. (2) Section 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject. THE MYTH OF NATIONAL CULTURE Visit the following URLs, and use 'Questions to consider' to guide your thinking. Activity 4: 'The myth of national culture' - Counter argument to Hofstede's work by Professor Brendan McSweeney at Royal Holloway, University of London URL: http://www.youtube.com/watch?v=u_l84Dj2eXY Questions to consider: 1. Do you agree with Professor McSweeney's view on national cultures? Why or why not? After viewing the survey result done by Hofstede on your home country, who do you think offers a more compelling argument on national cultures? Can a single culture be used to determine the actions of entire population?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91612608

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