(Answered) In what ways are usage purchase and judgmental data used

Management Studies

In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you think of other types of data?
• Bring up two examples for illustrating this concept from relevant and recent Wall Street Journal articles (or other scholarly articles.)
• Discuss concepts by focusing on two implications for, and examples of, marketing oneself, marketing in social media, or other up-to-date online sources

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Marketing Management, Management Studies

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