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In what circumstances coupons would be an inducement for repeat business and when they would not.

Suppose that you've been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store's lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M91055243

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