Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Scenario:

“Marketing information systems (MIS) has been area of great difficulty and opportunity for marketer, not just since it provides more complex and precise responses, but as well because the training, analytical, and communication requirements are substantial”.

Source: Projects Abroad Chartered Institute of Marketing Surveys, 2009.

Required:

problem 1: In view of the above statement, discuss the need, characteristics, requirements and components of a modern Marketing information system (MIS) to make sure an effective marketing intelligence system.

problem 2: Outline the steps the marketer can take to enhance the quality of its marketing intelligence.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98252

Have any Question? 


Related Questions in Marketing Management

Make sure our company is chevrolet middot design

Make sure our company is Chevrolet. · Design place/distribution channel that satisfy needs and wants of the target market and support other marketing mix elements (product, pricing, and promotion strategies). It is extre ...

Describe an example of societal marketing from your

Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organizati ...

Discuss the ethical issues involved in advertising should

Discuss the ethical issues involved in advertising. Should advertising be regulated more or less? Is there a reasonable place to draw a line on the appropriateness of content, or the target market? Explain. Do you think ...

Write in 300 wordscase study questionswhy is dr carter

Write in 300 Words. Case Study Questions Why is Dr. Carter having such a hard time with the idea of marketing? What should Dr. Quon say to reassure Dr. Carter that ACP will continue to have the same values? Is Dr. Stein' ...

You have been given the responsibility of working with your

You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products. Select your organization and a product produc ...

Anthropologists are interested in framing broad hypotheses

Anthropologists are interested in framing broad hypotheses about human behavior. In order to do this, it is imperative to use examples from multiple cultures to ensure that their conclusions are not grounded in a single ...

Question 1 being the buyer of a product of your choice what

Question 1: Being the buyer of a product of your choice, what stages you will follow as a buyer decision-making process? Describe. Question 2: Taking into consideration any brand describe the important benefits that a st ...

Imagine that you are designing a global approach for a

Imagine that you are designing a global approach for a company. Examine the major pros and cons of having country managers versus brand or line managers, and determine whether or not there are situations where one is bet ...

Marketing researchtype educational application for autism

Marketing Research Type / educational Application for autism children Research Q: is there a need to develop educational app for autism children? Research Overall Goal: Help the children with autism in their daily life b ...

What are the three main objectives of packaging please

What are the three main objectives of packaging? Please explain and give examples to each.

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro