Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Scenario:

“Marketing information systems (MIS) has been area of great difficulty and opportunity for marketer, not just since it provides more complex and precise responses, but as well because the training, analytical, and communication requirements are substantial”.

Source: Projects Abroad Chartered Institute of Marketing Surveys, 2009.

Required:

problem 1: In view of the above statement, discuss the need, characteristics, requirements and components of a modern Marketing information system (MIS) to make sure an effective marketing intelligence system.

problem 2: Outline the steps the marketer can take to enhance the quality of its marketing intelligence.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98252

Have any Question? 


Related Questions in Marketing Management

Your taskindividual written reportyou are required to

Your Task INDIVIDUAL WRITTEN REPORT You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of the or ...

Order description analysis of womens athletic footwear

Order Description Analysis of womens' athletic footwear market. 1. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 2. ...

As shown in the figure a small particle of chargenbspq

As shown in the figure, a small particle of charge  q = -7.0 x 10 -6 C and mass  m = 3.1 x 10 -12 kg has velocity  vo = 11.2 x 10 3 m/s as it enters a region of uniform magnetic field. The particle is observed to travel ...

This is macroecomics class prepare a 1 - 2 page research

This is Macroecomics class. Prepare a 1 - 2 page research paper about current macro-economic thought and theory Please choose an article from the Wall Street Joumal, The Economist, Bureau of Labor/Statistics, Bureau of E ...

A 100 kg uniform ladder that is 250 m long is placed

A 10.0 kg uniform ladder that is 2.50 m long is placed against a smooth vertical wall and reaches to a height of 2.10 m, as shown in the figure. The base of the ladder rests on a rough horizontal floor whose coefficient ...

A cannon fires a shell straight upward 21 s after it is

A cannon fires a shell straight upward; 2.1 s after it is launched, the shell is moving upward with a speed of 16 m/s. Assuming air resistance is negligible, find the speed (magnitude of velocity) of the shell at launch ...

This checklist should help you ensure you include every

This checklist should help you ensure you include every area necessary for a thorough plan. Note that just inclusion of a topic will not necessarily lead to a good grade. Evaluation of each area is based on your clarity ...

A 34kg cannonball is fired at dimitri who weighs 136 kg if

A 34kg cannonball is fired at dimitri who weighs 136 kg. if the cannonball is fired with an initial velocity of 8.9m/s with what speed does the combination of dimitri and the cannonball tumble backwards? Use conservation ...

Read and study concept four allocating capital of best

Read and study 'Concept Four: Allocating Capital' of Best Practice Financial Management. After reading Concept Four, write a 2-4 page paper discussing the issues and outcomes of Alpha Health Systems.

Assignment discussion-distribution strategiestoday

Assignment: Discussion-Distribution Strategies Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution. Respond to the f ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen