The CEO of your firm has approached you with new strategic plan. One key strategic thrust is to take your product (concrete specialty product or mid tech) and introduce it in an emerging market (India). One KSF is to maintain current margins while not compromising quality. A U.S. “process” (not product) patents exist on overall product line. The primary competitor is situated in Asia.
In today's complex global business environment, what will be needed to create this transition successful? Which strategy would you follow? What are risks? Employ the readings to solidify your position.