In this milestone, consider your chosen company's mission (purpose for existing) and values. It is also time to evaluate the internal and external environments of the company. You will do this with a Threats, Opportunities, Weaknesses, and Strengths (TOWS) analysis. Write in prose, expanding on the answers to compose a 2- to 3-page paper (exclude the leading questions).

1. Identify the organization's vision, mission and values.

2. Explain the challenge(s) facing the organization. Support with specifics from the case.

3. Identify and discuss two to three threats the company faces from the external environment. Similar to opportunities, these could take the form of shifts in market taste, changes in laws or regulations, competitor actions, and others. Support your response with information from the case.

4. Identify and discuss two to three opportunities in the external environment that the company may be able to take advantage of. These could be new products, changes in laws or regulations, a misstep from a competitor, expansion into new locations/countries, and others. Support your response with information from the case.

5. What are the company's weaknesses? What does it not do well or needs to improve? Support your response with information from the case.

6. What are the company's strengths? In other words, what does it do well? Support your response with information from the case.

7. Fill in the TOWS matrix below based on your analysis.

8. Based on the TOWS analysis, ascertain strategic areas for improvement in the organization's approach to doing business. Support with specifics from the case.

9. Prioritize the areas to address by how well they align with the organization's mission and values.