In this discussion forum, think of yourself as the "brand" to be marketed. What makes you unique? What is important to you? What is your mission statement?

Create your own SWOT analysis that identifies your "strengths" and "weaknesses" (reflecting on your skills, talents, abilities), and trends in the external environment that could be "opportunities" and "threats" to fulfilling your personal career mission. What are the specific goals that you want to accomplish within 5 years?

Also, choose two of the different marketing or management jobs or positions described and compare and contrast the challenges associated with each. One position should be one you would want while the other is one you would not. Why did you pick one over the other?