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In this chapter, you were introduced to Huffy Bicycles. You were also told that the critical customers were store managers and purchasing managers. Now, assume that Huffy decided to target first parents and then children as their critical customers (using the information provided below). What impact would this shift in critical customer have on you-how would you design the resulting operations management system (including the supplier base)?

Critical Customer

Order Winners

Order Qualifiers

Parent

Acquisition price

Durability (has to be passed down)

Ease of maintenance (does not cost much to maintain over the summer)

Safety Availability

Child

Style (colors)

Can be easily customized

Newness (I have the first one on the block) Imitation (it is what I see others having on television)

Availability Maintenance

 

 

Operation Management, Management Studies

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