In this chapter we discussed using such technologies as b2b, Ask an Expert

Management Studies

In this chapter, we discussed using such technologies as B2B e-marketplaces to create tighter supply chain managements, thereby driving out costs. Recall that another major business initiative is customer relationship management (CRM).

How can B2C e-commerce businesses use the Internet to further enhance their CRM initiatives?

How can B2B e-commerce businesses use the Internet to further enhance their CRM initiatives?

Does it become easier or harder to maintain relationships with customers as businesses move toward more electronic commerce? Why?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92065998

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