Ask Operation Management Expert

In the year 2006, Boeing planned to introduced the Dreamliner 787. Their aim was to revolutionise the Aviation Industry with an innovative production line and a much more fuel-efficient aircraft. However, what actually happened is a different story.

Boeing thought that the world needed planes as big as the A380, since it was convinced that airlines really wanted more efficient aircraft offering better mileage and greater passenger comfort. So, the company made two major design changes. First, the plane would be made from carbon fiber composites instead of aluminum. Second, its braking, pressurization, and air-conditioning systems would be run not by hydraulics, but by electricity from lithium-ion batteries. Both choices represented major risks—a third bet-the-company gambled was the development of the 707 and 747.

First, the Carbon fiber is much lighter than aluminum, allowing for better mileage. Carbon fiber is also stronger than aluminum, permitting bigger windows. And carbon fiber doesn’t corrode like aluminum, so cabin humidity could be roughly doubled to reduce the dryness passengers experience during flight. However, there was no prior experience in dealing with carbon fiber bodies. Hence, introducing the carbon fiber bodies is a big risk to the airlines.

Second, Lithium-ion battery power also involved significant risks. Traditional jets use some engine air power to run some functions. The 787 aircraft would be entirely electrical, with all the power coming from the advanced technology batteries. Airlines loved the concept, and almost eight-hundred 787’s were ordered long before design was completed. But Boeing’s new management team was worried about the numbers and ultimately the new management could not handle the big gamble.

The board agreed to put up half the development cost, $10 billion on suggestion of Alan Mulally, then head of Boeing’s commercial aircraft division. The other half of the development cost would be laid off on an international collection of more than 50 suppliers. So, Boeing didn’t just outsource the manufacturing of parts, but it turned over the design, the engineering, and the manufacture of entire sections of the plane to some fifty strategic partners. Boeing ended up building less than forty per cent of the plane by itself. Boeing, which had traditionally fabricated and assembled most parts aside from engines and some electronics, became married to a supply chain. And, because the supply chain members were investors too, Boeing didn’t have the clout to which it was accustomed.

The end result is a failure. The experiment has been a biggest failure. There were many issues. Most of the fasteners were not installed correctly, and parts did not always mate. In one case, a 0.3-inch gap has been created when the nose-and-cockpit assembly was attached to the cabin. Deliveries were also late. Technology proved much more challenging for the supplier as some of them could handle it. Boeing engineers feared the suppliers were stealing Boeing’s intellectual crown jewels and ultimately the first plane was delivered three-and-a-half years late. And the worst part is the battery fire and smoke incidents which resulted in the grounding of the entire fleet and Boeing’s inability to deliver more.

Boeing is actively encouraging its suppliers to outsource work to Mexico. Several of their suppliers have successfully set up factories in Mexico because of the numerous advantages that Mexico offers to aerospace suppliers. So, the bottomline is - Outsourcing is risky and it becomes riskier when suppliers are not local.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92524065

Have any Question?


Related Questions in Operation Management

Conflictdefine functional versus dysfunctional conflict in

Conflict Define functional versus dysfunctional conflict in a work group and explain how you can increase functional conflict and decrease dysfunctional conflict. Develop a response that includes examples and evidence to ...

For this assignment you will need to find 2 articles in

For this assignment, you will need to find 2 articles in business that can help describe what are IT strategic initiative being undertaken by an organization are like. Choose a different organization for each of the arti ...

Coping with problems joe is a little nervous he has just

Coping With Problems Joe is a little nervous. He has just been transferred from another plant to take over a production line. Production is down and there is a serious problem with absenteeism. To make matters worse, the ...

Over 30 years ago michael porter identified a holistic

Over 30 years ago Michael Porter identified a holistic approach to understanding how competitive forces shape strategy. He posited that the only way to truly insulate an organization from underlying economic volatility i ...

You are the contracting officer for an air-to-ground

You are the contracting officer for an air-to-ground missile development program. A contract for pre-production models of the missile was awarded by your predecessor and the contractor is behind schedule. In a program me ...

The ikea case provides an excellent opportunity to apply

The IKEA case provides an excellent opportunity to apply strategic management concepts to a large privately-held company that is expanding into India. IKEA is a Netherlands-based Swedish company with a presence in 44 cou ...

Can you answer for me the following questions about social

Can you answer for me the following questions about social loafing and the three main causes of free-riding. 1. Give a description of the phenomenon of social loafing. 2. Give a description of the phenomenon of free-ridi ...

1 analyzing the bridgestonefirestone and ford motor company

1. Analyzing the Bridgestone/Firestone and Ford motor company, is it sufficient to use the ISO/QS 9000 standards as the main basis of vendor/product selection? 2. What position to these cars company ( 1. Volkswagen, 2. F ...

Research the effect of primary and secondary seat belt laws

Research the effect of primary and secondary seat belt laws on the occurrence of motor-vehicle injuries and fatalities. Explain how epidemiologic studies influenced the development of current seat belt laws. Describe how ...

Please provide a brief paragrap of the key takaways from

Please provide a brief paragrap of the key takaways from each of the following topics: Designing Clear Visuals in business reports Designing Successful Documents and Websites Writing Winning Proposals

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As