In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

Health Care Organization Profile

Communication Plan

Marketing Plan

Community Collaboration Plan

Part 1, "Health Care Organization Profile," should include the following components:

Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).

Mission, vision, and goals

Bed number

Type of services provided

Volumes

Quality indicators

Financial performance indicators

Human resource challenges

Diversity issues

Community population statistics