In the planning phase, managers create a detailed action plan aimed at the organizational goals. Strategic management, or what you will learn as strategizing, is what an organization will do or not do to achieve the goals and objectives that lead to meeting the stated mission and vision.  Using the vision, mission, and SWOT analysis from learning activity 1, complete the following:

• Create three long term goals and objectives (3 each) for the business (2 years forward);
• Create three medium term (operational) goals and objectives (3 each) for the business (usually accomplished within the year);
• Create three short term (day, week, month) goals and objectives (3 each)for the business; and
• Create at least three contingency goals in the event that the current strategy would fail.