NeoPets Global Marketing Case Study

Instructions: The Case Study assignment for this class, NeoPets, is found in your text book on page 591-594, and addresses issues pertinent to the topics before you complete the assessment. Prepare a paper (700 to 1,050 words) discussing NeoPets marketing. References are not included in the required paper length. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least five references, and may include Internet sources, books, and professional journals or other appropriate resources. Please do not copy or plagiarize others materials. All papers are electronically scanned by turnitin.com. Once you have completed your paper, submit your completed paper by uploading it through the "view/complete" link located under Assessment VII in "Unit VII" tab of the course menu. Significant deduction of points may result when copying and plagiarism is evident. Incorporate in your analysis responses to the following questions:

In the past, we've seen many types of children's products, ranging from Ninja turtles to Hula Hoops that have turned out to be fads. How do you think NeoPets can prevent its concept from becoming a fad?
Although NeoPets has been successful thus far in gaining members by word of mouth, should it turn to some more proactive promotion? If so, what should it be?
What country-to-country differences in acceptability of NeoPets might exist? How might NeoPets deal with them?
Examine each of the criticisms about NeoPets' practices. What should NeoPets and regulatory agencies do about each of them?
NeoPets depends mainly on a youth market. Can it extend its concept to an adult market? If so, how?