In the Module 1 Case study, we will be exploring the Mission, Vision, and Values statements of the Coca-Cola Company.

Case Assignment

1. Do some research in the library and on the internet, and find the following:5 criteria that comprise good (quality) Mission statements; and
2. 5 criteria that comprise good (quality) Vision statements.
3. Visit the corporate website of the Coca-Cola Company, and read the organization's Mission and Vision statements:
4. Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:Mission Statement: Is the organization's Mission statement a "good" Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
5. Vision Statement: Is the organization's Vision statement a "good" Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
6. Finally, find the company's Values statement: Conclude your paper with an analysis of the company's Values statement: What do Coca-Cola's values say about the organization's sense of ethics?

Assignment Expectations

Your Case Assignment should be a minimum of 5 pages in length. 

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three (3) reputable sources cited and referenced in your paper (at least two of your sources must be different from the sources provided you in the Background materials).