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In the Marketing Return on Investment reading, Funnel MROI scenario illustrates a marketing campaign of $30,000 generating 6,000 views, which move 12% to qualified leads within 6 weeks and 10% of those leads to sales in 9 months. Moving away from historical funnel tracking of similar campaigns as the 12% projection

What are other ways to increase that rate to 20%?

Operation Management, Management Studies

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