You’ve just been hired as Public Relations Director of the service sector organization and your first assignment is to make a crisis communication plan.
The following elements must be included in plan; preparation of news release, handling of the Media, crisis communication team, designated spokesperson among others. You must also point out how your organization’s response to a crisis can diverge from defensive to accommodative.
Well thought sponsorship can be a powerful positioning device in hands of Public Relations Practitioners. describe.
“It is more complex to face the press than to bathe a leper’’. Mother Teresa.
In the light of above statement, describe the significance of media management by Public Relations Practitioners.
Recognize the major justification and motivations behind the concern for professional ethics in the public relations practice.