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In the context of the new-product development process, which of the following is true of a new-product strategy?

a. It refrains from adopting ideas suggested by customers and competitors.

b. It is the last stage of the new-product development process.

c. It must be compatible with the objectives of the marketing department, the business unit, and the corporation.

d. It involves targeting existing products at new markets.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92541880

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