In the case of social media influencer marketing which of, Ask an Expert

Management Studies

In the case of social media influencer marketing, which of the following is NOT TRUE?

a. Social media influencers can be mega-, macro-, or micro-influencers.

b. Brands use social media influencers to enhance brand-consumer engagement.

c. Social media influencers are celebrity endorsers with large followings on social media.

d. Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand’s message to the larger market.

e. Social media campaigns using influencers provide real-time statistics to show whether or not communication objectives are being met.

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HR Management, Management Studies

Category:- HR Management
Reference No.:- M92563234

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