In the buying center the gatekeeper controls information, Ask an Expert

Management Studies

In the buying center, the gatekeeper controls information flow to others in the center.

Thus, the gatekeeper determines which possible sellers are heard and which are not.

Does the gatekeeper have too much power? What policies might be implemented to make sure that all possible sellers are treated fairly?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92040105

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