In the automobile product category the gasoline-powered car, Ask an Expert

Management Studies

In the automobile product category, the gasoline-powered car is in the mature (or possibly even decline) stage of the life cycle. Electric/hybrid cars are just being introduced (although the idea has been around for many years). Discuss the two products in terms of the life cycle. How does the promotion mix differ for the two products based on the position on the life cycle and what is the objective of the product’s promotion? How would pricing differ? Which product is likely to be more profitable? Which category would have more competition?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92530054

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