In terms of new product purchases early adoptersa are, Ask an Expert

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In terms of new product purchases, early adopters

a. are leaders in social settings and have a slightly above average education.

b. have a fear of debt and use neighbors and friends as information sources.

c. are skeptical and have below average social status.

d. are deliberate and use many informal social contacts.

e. are venturesome, highly educated, and use multiple information sources.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92484795

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